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Product Protection
What measures have you taken or will you take to insure the proprietary nature of your product?
Patents
Copyrights
Trade Secrets
Proprietary Contracts
Product or Service Analysis
If your product or service is of a proprietary nature, take steps to protect it. Have a non-disclosure/non-circumvent agreement for partners or investors to sign. Keep it simple. If it is too long or contains too many legal words, no one will sign it.
- What is your product/service and what does it do?
- What advantages does our product/service have over those of the competition?
- What are the unique features, patents, expertise, etc.?
- What disadvantages does your product or service have?
- Where will you get your materials and supplies?
Outside Factors
List the important small business economic factors that will affect your product or service. Consider things such as country growth, industry health, economic trends, rising prices, etc.
- What are the legal factors that will affect your market?
- What are the government factors?
- What factors, that you cannot control, will affect your market?
Commercial Viability
Look for outside opinions on the commercial prospects of your product or service. There are numerous low cost or no cost organizations, such as retired executives or small business network groups to run your ideas by.
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