Business Marketing Effectiveness

What are the reasons you consider your chosen media to be the most effective?

What features will you promote?

Applications	___________
Price	___________
Performance	___________
Delivery	___________
Reputation	___________
Service	___________
Exclusive	___________
Components	___________
Colors	___________
Sizes	___________
Uses	___________
Rugged	___________
Design	___________
Availability	___________
Installation	___________
Terms	___________
Workmanship	___________
Other, describe:

What rationale will you appeal to?

Accurate Performance	___________
Increased Profits	___________
Economy of Purchase	___________
Increased Production	___________
Durability	___________
Labor Saving	___________
Economy of Use	___________
Time Saving	___________
Simple Construction	___________
Simple Operation	___________
Ease of Repair	___________
Ease of Installation	___________
Space Saving	___________
Other, describe:

What buying motive hot buttons will you use?